The attributes of potential customers are

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Since information is provided in stages, taking into account the customer's actions and situation, it makes it easier to build relationships with customers and allows for more intensive communication compared to sending one-off emails such as newsletters.



As a result, you will be able to gain the trust of potential customers and gain a branding effect for your company, which will help you differentiate yourself from other companies .

3) Scenario email
Scenario mail automatically delivers emails according to a pre-defined scenario in response to a user's specific actions.



Scenario emails are similar to "step emails" and are often confused with them, but they are different.



Step emails send emails based on a specific date, such as "the date the product was ordered" or "the date materials were requested," whereas scenario emails target emails based on what actions the customer has taken, making it possible to set more detailed conditions than step emails that are based only on dates, such as "users who have viewed a product page a x number of times . "



A pre-prepared scenario is automatically delivered depending on the recipient's actions, such as opening or clicking the email, so the content is tailored to the user's actions.

Since emails are sent based on the actions taken by the user, it is possible to deliver emails that are tailored to their interests at the right time, increasing the likelihood that users will respond to the information and leading to higher conversion rates.

In addition, since emails can be sent at a time when the user's interest is heightened, it is possible to avoid sending emails that the user is not interested in and giving them a bad impression , thereby reducing the number of people who cancel their subscriptions.

④Targeted (segmented) emails
Targeted emails are different from emails that are sent to all potential customers at once; they are sent to a narrowed-down segment based on the attributes of the potential customers to whom they are sent .



In addition, unlike email newsletters or step emails that are sent to multiple users at once, targeted emails are delivered with content tailored to the user's needs .

Therefore, although narrowing down the attributes will reduce austria telegram data the number of people to whom email can be delivered, it will increase the likelihood that users will be interested in the content, which will in turn lead to higher email open rates, response rates, click rates, and conversion rates.

This is not limited to targeted emails, but in any email marketing, the subject line is the most important factor in whether or not the email will be read.



After creating a subject line that will pique your interest, make sure to structure the email in a way that succinctly explains the benefits that recipients will gain from reading it and the latest information.