Further acquisitions and partnerships

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The company has the resources, leadership skills and brand equity to execute such a pivot. It has also successfully launched several successful spin-off brands in other sectors such as food, design, AI and hospitality. Therefore, there is little reason to doubt that it could not successfully break into the high-end furniture market.


IKEA still has a dominant position in the market. However, the presence of other strong competitors band data means that the brand must constantly innovate and strive to maintain this status. One of the ways in which the brand can achieve this is by investing in further successful acquisitions and partnerships, which can enhance the brand’s ability to successfully execute its core value proposition to its customers.

IKEA Threats
Here are some external factors that can be detrimental to the growth and survival of the company.

IKEA Threats - IKEA SWOT Analysis
Increasing competition from other brands
While IKEA is still the dominant player in the retail furniture industry, several other brands have emerged that offer the same value proposition in affordable furniture and appliances. Brands like Walmart now offer a wide range of furniture and appliances that are also budget-friendly and require no assembly.