Creating innovation

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sumonasumonakha.tu1
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Creating innovation

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Bringing inspiration
Inspiration is an essential part of the company's mission. Under the motto 'Just Do It', the company encourages and motivates athletes to perform at their best and to step outside their comfort zone.

By using famous public figures in sports, they create aspirational statistics for young people to admire and emulate, encouraging them to take risks and challenges in athletics. The slogan 'Just Do It' also underscores the idea that anyone can pursue their dreams and succeed with hard work and dedication.

Nike has created meaningful campaigns like “ Find Your Talent ,” showcasing everyday athletes around the lawyer data world who are achieving incredible feats within their communities despite the odds stacked against them.

This campaign helps inspire people from all walks of life who feel held back by external barriers imposed on them by society, proving that anything is achievable with perseverance and willpower.

The company also launched an inspirational video series called “ Unlimited You ,” featuring A-listers and everyday people pushing themselves further than ever to achieve greatness in every aspect of life. With this, Nike shows that it is not just a brand; it is a motivator for people everywhere and spreads this message across multiple channels.


Nike consistently challenges itself and its customers to go beyond convenience and strive for innovation. As embodied in its mission, “to bring innovation to every athlete on the planet,” Nike demonstrates this commitment through groundbreaking feats, like helping a runner break the two-hour marathon barrier.
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