Here's a quick overview of how he founded Patagonia

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How Yvon Chouinard Became the Owner of Patagonia, Inc.
Yvon Chouinard, the founder and owner of Patagonia, Inc., is a noted environmentalist, mountaineer, and businessman. He is known for his strong ethical practices, which have made Patagonia one of the most successful and respected outdoor clothing companies in the world.



Early life
Yvon Chouinard was born in Lewiston, Maine, in 1938. Although his parents were of French-Canadian descent, doctor data the young Chouinard grew up in Southern California. As a teenager, he became interested in rock climbing, an exploit that led him to join the Southern California Falconry Club.

Chouinard spent much time at Stoney Point and Tahquitz Rock, where he met several other young climbers, including Tom Frost, who would later help him address the problem of growing supply and demand.

Career
In the 1960s, Chouinard began making his own climbing gear, selling it out of his car and his parents' house. He decided to save money by making his own climbing gear. He taught himself blacksmithing and eventually started a business.

In 1965, he and then-partner Tom Frost founded Chouinard Equipment and began producing high-quality climbing gear designed to be more durable and reliable than anything else on the market.