Branding initiatives using Yext

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In Japan, it is said that only about 3% of businesses are able to manage the store information displayed on Google, Apple, Facebook, etc. Although we have been in an information society for a long time, this value is extremely low and is a major hindrance to consumers' use of the site. In fact, from the perspective of consumers who are interested in companies and stores, it is clear that such inaccurate information will discourage customers from visiting or using the site. This can also be seen as a loss of branding opportunities for businesses.
For example, incorrect information on business hours and other such information will cause consumers to lose trust in the company and have a negative impression. There are two main reasons why incorrect information is posted: when management cannot keep up and old information remains, and when users rewrite the information on their own.



As shown in the diagram above, anyone with a Google bahrain telegram database account can apply to have their Google My Business information rewritten with the click of a button. If Google determines that the information submitted by the user is "correct," the information on Google My Business will be easily rewritten at that point.

However, as mentioned earlier, if listing information can be managed centrally, companies can deal with this issue more quickly with less of a burden. This will also lead to improved brand image.
In fact, Yext is effective in dealing with cases like this. The third feature, Listings, has a function where if a user suggests an edit, the company is notified in advance and the edit is adopted if the company accepts. This prevents unintentional changes by companies and enables accurate information to be disseminated.



In addition, it is easy to manage photos related to your store, and you can post all the same content for all stores at once. You can proactively share not only text information such as store information, but also the atmosphere of your store using images, allowing for more strategic information sharing.