You can start even if you don't have the know-how

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Let's take a closer look at what benefits it has. Three benefits of depth interviews (female interviewer conducting a depth interview and male interviewee responding to questions with hand gestures) [Benefit 1] It is easier to get people to answer questions that are difficult to ask in public In group interviews, many people feel shy and unable to speak their true feelings because there are other people around. For example, many people may not want to share topics such as money or illness with others.


In addition, if many people agree with the opinions greece telegram data of the other participants, they may hesitate to express their own opinions even if they disagree with them. For this reason, in interviews with multiple people, it can be difficult to hear each person's true feelings. In this respect, depth interviews are conducted one-on-one, so they have the advantage of making it easier to draw out the subjects' true feelings. In an environment where subjects feel comfortable speaking their true feelings, they are more likely to share opinions from perspectives that no one else has noticed.


[Benefit 2] Since it is done one-on-one, it is easy to conduct detailed interviews One-on-one interviews allow you to get more in-depth information than you could otherwise. By listening in-depth to opinions, stories, and experiences regarding the target product, it may be possible to identify latent needs and requests that the target people themselves were not even aware of. You won't be pulled along by others like you would in a group interview, and you'll have more time to ask questions, so you'll be able to hear more in-depth opinions.