You might think that preparing such an ad is not difficult. But nothing could be further from the truth! A well-prepared text will – among other factors – directly kuwait telegram phone number list affect the result of the entire Google Ads campaign . What's more, it can reduce its costs, which also depend on the achieved quality score (which is also affected by the content used in the ads).
If your campaign is run by an experienced specialist, then you can safely leave him or her to play around with headlines and ad copy.
If you are acting alone, remember that you can:
make up to 3 headings – each 30 characters long,
fill in 2 fields with the ad content – each 90 characters,
supplement the url display path with custom subtitles – 2x 15 characters,
In addition, if you use responsive ads, you can come up with a dozen or so headlines and several description variants – they will be mixed by the system, which will ultimately select the sets that convert best.
Finally, there are ad extensions that are worth providing with small captions.
How to write SEM advertising texts to be effective?
Remember to include CTA in your headlines. Call to Action texts are much more effective than regular messages. It is a good idea to start each word in your headline with a capital letter. If possible, include a keyword phrase in your ad text and headline.
There is no way to use commas in the headline. Also, be careful with trademarks and phone numbers - their use in the headline may result in ads being rejected.
Example of good headlines and ad copy
Kitchen Furniture Poznań I Wide Range I Check Prices
Wide Range of Kitchen Furniture - Everything You Need in One Place. Shipping Even in 24h. 0% Installments Free Delivery. Rich Offer. Safe Shopping. Express Transport. Lowest Price Guarantee. Thousands of Products. Fantastic Prices.
City Bike | Discover the offer | Discounts up to -50%
Over 200 City Bikes, Top Brands and the Possibility of Purchase in Favorable Installments. Mega Discounts up to -70%. Don't Wait - Buy Now from the Online Sales Leader! Secure Payments. Payment on Delivery. Rich Offer. Discounts up to -50%.
Example of bad headlines and ad copy
Buy furniture with a discount I Low prices
Kitchen and bathroom furniture, wide offer, Don't wait - buy now, Safe payments
Low furniture prices and discounts, Custom-made furniture, free transport and assembly
Cheap bikes I buy now I great prices
Secure payments, wide selection of women's bikes. Men's bikes, secure payments. shipping within 24 hours. buy online, discounts -20%
The above examples of poorly adapted headlines and ad texts do not use the full number of characters allowed. What is more, the phrases for which these ads were prepared, i.e. "Kitchen furniture" and "City bike" as well as the aforementioned CTA are not included in the headlines. Although the description contains precisely listed advantages of the offer, they refer not only to the searched phrases themselves but also to other products, such as "men's and women's bikes", which do not directly refer to what the user entered in the search engine.
