However, content is just as important as graphics or the technical side . And yet, many companies treat this part of the website preparation korea telegram phone number list process "as a side note". This is a huge mistake that can cost you a lot of lost sales opportunities!
Why are they so important? There are at least two reasons.
1. Good website texts are a must-have if you want to be visible in Google
Positioning is more than creating SEO-optimized texts. Google algorithms give the highest score to pages that contain high-quality content .
The times of so-called "pretzels" are long gone, i.e. incoherent, unreliable, too general, texts that contribute nothing to the topic, "stuffed" with keywords in an unnatural way. If you have such on your website - you only lose, and doubly so! Not only will potential customers who expect specifics "run away". Google will perceive them just as badly, and as a result, your website will not achieve high results on the search engine list!
Search engine algorithms now promote content that complies with the EEAT principles. This is an expanded version of the EAT principle that was in force previously.
What is EAT?
These 4 letters hide 4 important guidelines that make website texts of high quality. They are:
• E for Experience, or "practical experience" related to the discussed topic, visible in the content. You can show it, for example, by adding examples "from the life of the company". The more of them there are, the more favorably the search algorithms will "look" at the text.
E for Expertise – the more in-depth and substantive information is contained in the texts, the higher value Google assigns to them;
A for Authoritativeness, or "credibility" – the idea is that content that is backed by experts in a given industry and proves it in the texts is rewarded;
T for Trustworthiness, or "trust" – reliability of content, lack of distortions and similar tricks that are intended to "trick" the visitor into something.
Experience, Expertise, Authoritativeness, Trustworthiness – these four words should be taken to heart by every copywriter who writes texts. And not only for a company website.
Conclusion? Broadly understood "mediocre" and "generic" content on a company website will prevent the website from reaching high positions in search results - even if the texts appear regularly and contain perfectly selected keywords.
It is worth mentioning that subsequent Google algorithm updates place increasing emphasis on the quality of content and its high level of substantive content . And this is why SEO specialists "shudder" at the news of each subsequent "most important Google update" (Google Core Update). Many of them caused drastic drops in search results - precisely because they were simply weak or misleading.
It is enough to mention the famous "Medic Update" from 2018, which " caught up" with sites from the medical and financial industries with unreliable information. Many of those that contained content of questionable quality fell in Google rankings for a long time. And this is just one of many examples! That is why the very hackneyed saying "content is the king" is only gaining in importance year after year.
Check also: Copywriting and SEO
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Good content is that which has high substantive value and conveys expert knowledge.
2. Effective website content is the foundation of sales
It is from them that your potential client learns who you are, what you can offer them and what benefits they will gain from working with you. If you convey this to them in a clear and attractive way, the chances of them staying longer and coming back are much higher.
Learn more: How to write text for a website?
However, if you do not take care to attract attention, make the right impression and provide the necessary information – the probability that the customer will pick up the phone or fill out a contact form is negligible.
