But if you found it surprising, odds are someone else

[akbhasan185]

You can also see here -- so this headline is from a survey that we did I believe — more original data. So they're able to say some new claim that they weren't able to say before. So emotion. If you are not really sure which direction to go in, try surprise, focus on surprise, because a lot of journalists like to focus on things that are new and unexpected. Also we did a study many years ago, I think 2013, where we looked at all the viral images of that year, and we polled people on what emotions were most present.


Surprise was the most present one. So it's actually very prevalent in viral content. iran phone number library But we're not even talking about viral content. We're talking about anything that does well in digital PR. Surprise is a really great way to do that. So as you're creating a piece of content or a project, ask yourself as you're doing it, like what do you expect and did the results come back that way. Obviously, you have to work with what the data gives you.


is going to find it surprising. Make sure that's highlighted in the results. When you pitch it, make sure it's highlighted in the body of your pitch. Impact Thirdly, impact. Impact, it has some other names. Sometimes we talk about newsworthiness. Prominence is one of them. Basically, is it actually affecting the audience? When a journalist decides what to write, they want to know: Does this impact my readers? How does this affect their daily lives? So if you look back at this headline example, TechRepublic, their audience most likely has been on a lot of Zoom calls in the last year or so.