Inbound Marketing emerges as an alternative to the traditional marketing model, known as Outbound Marketing.
Outbound Marketing is very present in our lives and is based on interruption. If you are watching television, for example, at some point you will be interrupted from your programming to see commercials.
Other examples of this type of strategy are phone calls, emails, sales booths, billboards, and advertisements in magazines, newspapers, and radio.
Inbound Marketing is based on the attraction sri lanka phone numbers method, so the objective is to make the customer find the company organically.
Typically, attraction is done through blog content, social media and email, with lower costs and more accurate results.
Learn more about the differences between Inbound and Outbound Marketing .
But don't worry, there's an important detail: despite being older, interruption marketing still has its value in customer acquisition, and can even be used together with content marketing to boost results.
- Board index
- All times are UTC
- Delete cookies
- Contact us