What are the steps in the sales process?

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Now that we know what the sales process is, we need to know which steps are part of the sales script.

First, it is important to understand that not every company includes all of these steps in its sales process, but we have listed the most common phases:

Planning: time to study and gather information about the market and target audience;
Prospecting: the team then searches for potential customers and qualifies them accordingly;
Approach: here the sales kenya phone numbers professional makes the first contact with the customer, presenting the solution;
Proposal: when the lead is mature, it is time to show the value of the product/service and make the proposal;
Negotiation: at this stage, the sales professional deals with doubts, insecurities and objections;
Closing: Finally, if the negotiation is successful, the customer accepts the final agreement and closes the deal;
After-sales: once the sale is complete, you still need to worry about customer retention and loyalty.
12 tools to improve your sales process
With the advancement of the digital universe, there are now tools that solve specific problems at each stage of the sales process.

If a company wants to create a culture of business intelligence , then investing in technology is an essential action.