Smartphone maker Honor launched the Magic 3 series of phones on Thursday, its first flagship series aimed at the high-end market since its split from Huawei, shedding light on the smartphone maker's ambitions to capture a larger market share.
The latest Magic series smartphone, powered by the powerful Qualcomm Snapdragon 888 Plus 5G mobile platform, showcases its most innovative ideas.
“As Honor’s vision for the future of mobile technology, we are proud of the industry partnerships we have created that have helped develop this new smartphone, as well as the ongoing efforts of our R&D team to bring Honor back to the global market with an unprecedented showcase of exceptional technology,” said George Zhao, CEO of Honor.
Honor said it had invested heavily in R&D, with four R&D centers sweden telegram number database and more than 100 laboratories worldwide, filing more than 5,500 new patent applications to date and quickly re-establishing strategic partnerships with some of the world's leading suppliers.
"The Magic 3 has an important task - to regain lost ground and compete with other flagship models," said industry analyst Jiang Jun.
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"Since the new series uses Qualcomm Snapdragon 888 Plus chip, the US tech giant's most advanced chip, it shows that Honor has formally established ties with major suppliers and completed its restructuring after separating from Huawei," Jiang said.
Honor Will Take Time to Capture Share from Apple
Huawei officially announced the sale of its Honor sub-brand smartphone in November 2020. The sale included all of Honor's assets, and Huawei does not own any stake in the new company.
“Honor’s sales grew by 39% and 27% in May and June, respectively. Based on preliminary data for July, Honor’s market share continues to show strong momentum and is heading towards a full recovery,” research firm Counterpoint reports.
Industry observers have also pinned hopes on Honor's entry into the high-end market, saying its return could erode Apple's market share in China and restore Huawei's lost ground in both domestic and overseas markets.
But Jiang warned that Honor would still have to rely on Huawei technology for at least two years, and it would take time to capture share from Apple.
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