In sales, changes in the market, new consumer habits and technological innovations require a review of the sales process in search of continuous improvement.
And how does data fit into this story? Well, according to mathematician Clive Humby, data is the new oil, because of its great potential to generate profit.
In other words, the data are real indicators of what works or what doesn't in the company's commercial process, being a safe way to direct strategies and formulate efficient actions.
Now, let's get to the concept: in guatemala phone numbers English, Data-driven means “data-oriented”.
In other words, Data-driven is the collection and use of data to analyze information and transform it into insights, knowledge and strategies.
Furthermore, in the business world, data-driven goes far beyond a process applied in the company. It is, in fact, the adoption of a data-centric culture to manage the business.
Data-driven sales
In sales operations, many activities happen simultaneously: leads are generated, calls are made, emails are sent, and so on.
Implementing data-driven sales management means closely monitoring open rates, response rates, conversion rates, and more. In short, data becomes the center of the sales process.
Through data analysis, the sales manager can identify patterns in consumer behavior, anticipate needs, optimize team performance, visualize bottlenecks in the sales process and make informed decisions.
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