Every SEO or content marketing professional wants to rank high on Google for their target keywords. But they often overlook the value of featured snippets. We all know that reaching the top spot on Google through conventional means is hard work. You need to build a lot of content, links, and domain authority just to stay in the race. This can take years, if not decades, of consistent investment in SEO. And even then, there are no guarantees of success. Fortunately, featured snippets can offer you a free shortcut to the top of the SERPs. In this article, we'll explain what featured snippets are, why they're so valuable, and how to maximize your chances of ranking in them. What are featured snippets? Featured snippets are specially selected pieces of content that typically appear at the top of Google search results.
Its goal is to provide Google users with answers to usa email list their queries directly in the SERPs. Here is an example of the search query "How to train for a marathon": Featured snippet example for the search query 'how to train for a marathon' Google automatically generates featured snippets by extracting relevant information from a web page that ranks for the query in question. They appear in one of four formats: paragraph, list, table, and video. Highlighted paragraph snippets These make up the majority of featured snippets. They are typically between 50 and 250 words long and often appear for "what," "why," and "how" searches.
Paragraph Featured Snippets List Featured Snippets List snippets take the form of bulleted or numbered lists and often appear in how-to searches. List Featured Snippets Table fragments Table fragments often appear in results that sort or compare data. Table Featured Snippets Featured Video Snippets Video snippets display videos pulled from YouTube, either in part or in full. They can appear in all types of searches. Video snippets display videos taken from YouTube Important note : In the past, a web page used for a featured snippet would also appear as one of the “regular” listings on page one of Google. This meant that the same page could appear twice in a single SERP and attract even more organic traffic. However, since 2020, Google places the regular listing of any page used in a featured snippet on the second page of results. What are the benefits of appearing in featured snippets?
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