How important is it to fill websites with unique content?

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Search engines do not have the concepts of copyright (truly unique text content) and rewriting (retelling). Search engines only check how unique the texts are and give the result in percentages. These concepts were introduced by customers to pay copywriters less, since the price for rewriting is lower.

For the consumer - the site visitor, it does not matter whether the text is unique or not. His goal is to get the maximum amount of useful information for himself. At the same time, the criterion of usefulness in each individual case is its own.

Unique content

For most web resources (commercial and informational sites), such a criterion is informativeness. For other sites (entertainment) - fascination. It is best if the site organically combines informativeness and fascination.

For search engines, the uniqueness of the text is in first place. It is due to this indicator that they mainly rank sites, that is, form the SERP (search results page for a specific search query).

And really, why reward a site if its text content is copied from another resource? And what if there is also copyright on it? The resource where the information is completely unique should be rewarded, and it does not matter whether it is useful, interesting or not (the systems evaluate this by other criteria - traffic and external links to the site). The main indicator is uniqueness.

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That is, unique content is the main factor influencing the site's position in search engine results. It is what increases the resource's relevance and makes the main contribution to TIC and PageRank.

How unique website content is identified
How Google and Yandex analyze unique content is unknown to anyone. But specialists involved in website promotion on the Internet have formed a rough idea of ​​this and created programs to determine uniqueness.

Unique content