Should I do a competitive analysis for my social media strategy?

[surovy18]

It’s always good to learn more about what works and what doesn’t. For your social media strategy, you can take a closer look at your competitors and see what you can learn from them. What types of posts are they creating, who follows them, who engages with them, etc. Don’t just look at your competitors. Take it one or several levels up and look at what works (and what doesn’t) in your niche/industry over and above your competitors.

What is social media listening?
Social Media Listening is setting up alerts to get notified when someone mentions you, a competitor, or a topic. You often get a notification when someone tags you, but sometimes, people accidentally don't tag you correctly. It's always ameriplan email leads good to set up social media listening for variations of your social media handle name. You can also set up social media listening to get notified when someone talks about a competitor or a topic you're interested in. You usually need additional social media tools to set up social listening.

How often should I do a social media audit?
It's a good idea to do a social media audit every quarter. At the end of the year, you can do a more in-depth social media audit to prepare for the year ahead.

How to do a Social Media Audit?
When doing a Social Media Audit, you can look at the following aspects:

What works and what doesn't work for you (check the goals you've set)?
Are you posting as often as you want?
What types of posts are performing well/not so well?
Which social platforms are working well/not so well right now?
Who interacts with you on which platforms?
Which of your relationships are most valuable? Can you invite them to collaborate on a different platform?
How does your competition's social media presence compare to yours?
What is a social media marketing strategy?
A social media marketing strategy is an action plan to build a brand and increase its visibility across different social media platforms, focusing on content creation, audience engagement, and marketing goals.