When we look at the B&H page we can see

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While generally an e-commerce site’s category and product pages are going to be the most important from a revenue perspective, blogs can still be very important for e-commerce sites. In recent years, there has definitely been a shift towards more informational content ranking for keywords where we would expect a category or product page to rank instead. We can see that, more and more, Google is choosing to rank content such as guides, affiliate sites, or “how to” content above product and category pages.

This means that not having a place for informational content to live can limit algeria phone number library Magento stores’ SEO success. For instance, let’s say we set up a store that sells cameras that are great for selfies. Naturally, we might want to create a page to rank for the term “selfie cameras”. However, when we check the SERPs, some of the top ranking results are informational pieces of content. In the screenshot below, you can see how ShotKit (#2) and B&H (#3) actually rank above Best Buy and Amazon for this query with “Best Selfie Camera” pages: Informational, product and category style results for a selfie camera.

how they’ve set up a blog post that ranks the best selfie cameras that they offer. They’ve then intelligently linked to the products in their store. Instead of trying to force a category or product page to rank, they were able to use this listicle-style blog post to improve their visibility for an important query: Listicle-style blog post showing various cameras. A blog allows a natural place for your informational content to live.