How to set up a marketing department from scratch

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Have you ever thought about how to set up a marketing department from scratch?

Dedicating time and resources to structuring the sector is important because this area is fundamental to the growth of any business.

In this scenario, thinking about diversified teams that cover the entire area of ​​marketing knowledge, from market analysis to measuring results, is essential to achieving the results desired by the company.

Furthermore, it is necessary to ensure the alignment of the work team, so that they are prepared to offer the solutions that the business needs, especially with regard to support for the commercial area.

To help you set up a marketing department from scratch, we’ve prepared this article. Keep reading!

How important is a marketing department?
The marketing department is the sector responsible for Spain Phone Number Lead taking the company's brand to the market, highlighting the solutions offered by the business through institutional and commercial strategies.

Marketing department professionals work with offline and online strategies.

Its functions include:

create campaigns;
maintain a solid relationship with customers;
monitor the competition;
analyze the results of the actions implemented, among others.
Thus, with increasing access to technology, digital marketing has gained prominence, with professionals in the field expected to be able to master marketing tools in this environment as well.

From this, marketing professionals are responsible, for example, for creating a persona , which is the ideal profile of the company's consumer.

This provides the basis for another responsibility of the sector, which is to understand the sales phases and develop actions that are relevant to each stage.

This entire process can be visualized through the sales funnel , which is nothing more than a graphic representation of the path that the lead takes from the moment they make their first contact with the brand, until the moment they decide to purchase the product or service.

Therefore, to structure a marketing department from scratch, it is necessary to understand the role of the sector and its importance in a consistent way, and only then proceed with hiring.

What to consider when assembling a marketing department team?
To assemble an efficient marketing team, the first point to consider is having professionals committed to the growth of the business.

It is necessary to hire people capable of developing customized strategies , that is, aligned with the needs and possibilities of the business.

Furthermore, responsibility with deliveries and punctuality are essential requirements for the organization of the sector, and also for meeting deadlines with suppliers.

Marketers still need to keep up with industry performance and drive continuous improvements, especially in digital marketing .

Finally, professionals must be able to support business development, providing the necessary support to other sectors of the company, especially the sales team.

How to set up a marketing department from scratch?

The marketing department needs to be structured very carefully, taking into account the needs of the business and also the available resources.

Remember that betting on a very young team may even yield creative content, but it may leave something to be desired in terms of strategy, due to a lack of market knowledge.