In November 2016, Airbnb publicly acknowledged widespread racial discrimination on its platform and took steps to eradicate it. It was quick to launch a full-blown social media campaign, #WeAccept to eradicate prevailing discriminatory practices, and the campaign generated an overwhelming public response, both positive and negative.
The campaign aimed to create an environment free from any kuwait phone number library type of discrimination based on race, religion, nationality, ethnicity, gender, disability, sexual orientation or age.
The US government’s announcement to ban travelers from seven Muslim countries in February 2017 was met with a resounding response from Airbnb’s #WeAccept campaign, which called for non-negotiable acceptance at all costs. The campaign not only helped Airbnb declare its values, but also turned the issue into a practical opportunity for a refugee relief initiative.
Through this incredible campaign, Airbnb transformed its own community commitment into a global #Accept campaign and drove the conversation around a sensitive yet very important issue: acceptance, thus inspiring action.
Airbnb as a brand has always talked about hospitality and quality services and now the brand has upped its social game in an excellent way.
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