Make It Fun and Personal Last but not least

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These types of videos educate your audience but also give you an amazing opportunity to show off your products or services, which brings us to the next point… 4. Showcase Your Products in Action Ever bought a product online only for it to arrive and be totally different from what you had in mind? Save your audience the grief by demonstrating your products in real-life scenarios. Highlight the best features and benefits of your product.


Try to underscore its unique selling point (USP) — why should people purchase your product truemoney phone number list over a competing one? For instance, Coffee Over Cardio, an online coffee store, shares Instagram Reels of their various coffee products. Source So, if you sell training shoes, record a short clip in which someone is tying the laces and walking around. Pair them up with outfit ideas. And don’t forget to include purchasing instructions in your caption — something like “Head over to the link in bio to buy now!” Also, it’s crucial that you hook the audience within the first couple or so seconds of the Reel, or else they’ll scroll past.


5. make sure to leverage the true essence of reels — which is to engage with your audience in a fun and personal way. This is the place to ditch the formal talk and form personal connections with your audience. For instance, share your CEO’s morning rituals, or vlogs from that conference your team is attending, or the daily bloopers your audience can resonate with.