Demonstrate the value of SEO to stakeholders

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SEO has a reputation for being difficult to track. It’s also traditionally the least measurable marketing channel compared to email, PPC, and social media. That’s why nearly a third of SEOs say proving the value of SEO to stakeholders is their biggest struggle.

Another challenge with SEO is the uncertainty of the outcome of any campaign or test you run. Even if your hypothesis seems solid, there is no guarantee that it is valid.

For example, site-wide changes can have wide-ranging negative the advantage of afghanistan phone numbers in business consequences. You risk potentially reducing your visibility and CTRs, setting your business back significantly and wasting a lot of time and money.

So, you need to treat SEO like scientific research: using the scientific method to formulate a hypothesis, test it, analyze the results, and make informed decisions from there.

By first running controlled experiments on the desired changes, we can transform any potential failures into proven or disproven hypotheses, which we can learn from and use to modify our approach and expectations for future experiments. Results? Ability to demonstrate the ROI of SEO efforts as a valuable earned media channel.

The above factors, including the competitiveness of your industry, determine your Ad Rank.

A higher Ad Rank can mean more prominent placement in Google's SERPs or GDN, even if your bid is lower than others.

That's why it's important to design quality ads and develop a good bidding strategy on Google Ads. Winning high-quality ad placements can get your ads more clicks and conversions, increasing the ROI of your Google Ads spend.