Estonia is a country with an open economy that welcomes foreign investors. In addition to its favorable position, the introduction of the euro and the public's attitude have also helped. However, there are certain rules of conduct that foreign partners should follow during business negotiations.
Estonians can be described as having a high level of education, a creative outlook, and high self-esteem, which helps them stay away from Russian influence.
This is evident, for example, from their cameroon telegram phone numbers knowledge of English, which they also speak during business negotiations. Locals also understand Russian, but you should never start a conversation in this language, as this can create an unpleasant atmosphere.
Like the other Baltic countries, Estonia is often the recipient of goods that have not found success in Western markets. Estonia conducts about 70% of its foreign trade with partners from the EU.
The Estonian market is quite demanding - anyone who wants to enter it should understand its specifics and the basic principles that should be followed during business negotiations.
Behave professionally
Estonians prefer straightforward behavior, strictly separate work and personal life, and tend to conduct business formally, focusing on facts. How should you negotiate with Estonian business partners? Communication should always be formal, maintaining an appropriate level of professionalism. A more friendly conversation should only be initiated when the business partner speaks calmly and shows signs of trust. In everyday conversations, it is customary to address clients by their first name.
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