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The user reputation rating, which gives a number of stars to rate the behavior of each user in relation to the campaigns they have received, the frequency with which they open your emails, or the date they last opened them, among other factors. Although it is an unpleasant fact to analyze, it is very important that you never lose sight of it. about what the churn rate is and its importance. Otherwise, you will not know where to detect the points of improvement or where to reorient your strategies to prevent your clients from abandoning you. How do you know if your customer churn rate is too high? Below you will find out what the churn rate is and how you can calculate it . In addition, if you want to reduce this percentage to improve your business situation, we will recommend some good practices to follow.


TABLE OF CONTENTS What is churn rate chinese overseas british phone number list in Email Marketing? How is churn rate calculated? Why is this data important? Tips to avoid losing subscribers and avoiding high churn rates 1.- Identify customers well 2.- Improve your offers 3.- Carry out a good segmentation 4.- Study previous advertising campaigns 5.- Improve the service or product offered 6.- Exploit your brand to provide added value 7.- Build customer loyalty What is churn rate in Email Marketing? Importance of churn rate Churn rate is a vital metric for brands, as it is a key indicator for knowing the degree of customer loyalty . Specifically, this metric is the percentage of customers who abandon their relationship with your business within a given time, either by unsubscribing from your Email Marketing list, your service or your customer database. Or even by being marked as spam.