Reputation

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It is difficult to earn and easy to lose. However, a positive reputation quickly attracts the audience to the company and allows you to form long-term and loyal relationships with it. Many users carefully study customer reviews before contacting a company.

In the Russian online advertising market, the concept of SERM is still relatively new. SERM, or search engine reputation management, is a tool that allows you to form a work strategy, as vietnam business email list well as analyze the general mood of the audience towards the company or its competitors.

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Recommendations for reputation management:

Each customer complaint is handled individually.

Work is carried out on both negative and positive reviews. Users will see that you care about buyers.

Serve your customers in a way that makes them want to leave you a review. Otherwise, try to motivate them with bonuses or gifts.

Even if you encounter rudeness, never respond in kind. The company will end up in the red in any case, since it will show itself unprofessionally and turn potential clients against itself.

Remember that a company's positive reputation is not built in a day and requires resources. Well-established business processes will help improve customer service and enhance the quality of goods and services offered.

Retargeting
If a user visited a website but left it for some reason, use retargeting. This advertising mechanism is easy to configure using various parameters based on the company's goals. For example, a person spent 13 seconds on a page with a service, but then closed the site. For such a segment of users, ads with a special promo code are configured.

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The organization must clearly understand that the target client can only be returned with a truly attractive offer. You have already had a chance to convince him to make a purchase, but he refused (did not like the delivery conditions, prices, return policy).

Example: A visitor has selected a product and added it to the cart, but has not purchased it —> we give a voucher for a 10% discount.

Target buyers may have different priorities when choosing a company. Some focus on prices, others on brand and reputation. Therefore, the strategy should cover all possible areas.