1. International sales. The last hope of many companies
For better or worse, the world is changing and so are our consumer habits. It is not easy to know if international trade is the best option to adapt a company to the market, but it is certainly one of the most popular lately.
It is reasonable to think that, in the face of a global and economic crisis such as the one we are experiencing, a company may seek refuge in a foreign market that is more stable than its own. However, doing so without criteria and out of desperation can lead to a rapid and fatal outcome for those that are not prepared. That is why it is so important to be cautious when choosing which markets are the most favourable to enter and that each action aimed at this is supported by an intense analytical and strategic exercise.
Just a few months ago, all studies indicated a favourable growth in international trade, spain email list but the current situation forces us to be more cautious than ever since the forecasts are now more uncertain (though not negative).
Before starting to design international trade strategies, it is important to carry out a thorough analysis of the company's own situation, as well as the resources it has available, in case any of them could be scalable.
2. How to extend my digital marketing strategy to international sales
One of the main benefits of digital marketing strategies is that they are easily scalable to other products and markets. Therefore, without a doubt, having one puts any company at an advantage over a competitor that does not have one.
2.1. The web
One of the main handicaps faced by most companies that want to start selling abroad is adapting the language of their website. Of course, it is becoming more and more common to create websites that are adapted from the start to accommodate several languages, but… What if yours is not one of them?
Fortunately, there are many smart tools that allow you to create smart content that varies depending on the visitor's IP location.
Guide to adapt your website to international markets
2.2. Market-adapted content and conversion tools
Using these SMART tools to create conversion elements such as Landing Pages or Pop-ups, essential for the success of any digital strategy, makes adapting your digital resources increasingly simple and economical.
Adapting the keywords that your business needs to the languages of the countries you want to enter is crucial to scaling your digital strategy. As is the case with premium content, which must be adapted to the peculiarities of each market.
You may be interested in: How to turn your website into a conversion center
3. How do I know which foreign market is best for my business using digital tools?
When you check your website traffic reports, you may find that many visitors come from countries where you do not have any business. This is often because there is not strong digital competition in your sector in those countries, which forces users to fall for content that has not been created to attract them.
This is a good clue as to your options in those countries. When your website receives conversions and requests for information, or even quotes!, it means that there are business opportunities in that foreign market that are not being pursued by local companies.
Of course, this is not enough to make you venture into trading in another country. But it is a good initial indicator.
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