Laser hair removal is an increasingly popular area of the beauty business. It is currently one of the most reliable and profitable areas. Here's why:
Advertising
Huge target audience
The target audience of this business is all girls over 16 years old and men aged 18-50. This is simply a huge number of potential users. Yes, men also use this service. In principle, laser hair removal is common among men abroad, the attitude of our population towards this service is slightly different, but the trend is obvious.
Versatility
The versatility of the laser hair removal studio is that it will be a exploring the value we provide popular procedure at any time of the year, in any weather.
If we compare it to the popular sugaring procedure, the consumer does not need their hair to grow to a certain length, they can come and use your service at any time.
Regular customers
Laser hair removal is a multiple procedure that requires at least 6-12 sessions per body part, so the client will come to you often and for a long time. In addition, it is painless and fast, which attracts more people.
So what does it take to open a successful laser hair removal studio?
First of all, it is a room. You cannot use a basement room and a room without communications. We are interested in a spacious, bright, comfortable and clean room, it should not dazzle with all the colors of the rainbow, it is better to stay on pastel colors. A visit to the studio should give the user a sense of peace.
Having chosen the premises, let's move on to the selection of equipment. High-quality equipment is the key to good profits and happy customers. The better the effect of the procedure, the more customers you will have and the more actively you will be recommended (the best advertising campaign). You will also need various consumables:
Disposable gloves, razors, sheets, caps, etc.
Disinfectants
Special gels and liquids.
White medical pencil to protect moles from laser.
Recruitment is not an insignificant process. Your master is the face of your brand, so recruitment should be carried out responsibly. Pay attention to communication skills, direct communication with the client is important in business, so this skill is especially important. If candidates have a medical education and experience in the field of sugaring, they will be excellent candidates for the role of your masters.
After completing these steps, you will already have a ready-made business, but this is not enough. You will still need to set prices for services and marketing the salon. Prices largely depend on the region and competition, but now the consumer chooses studios not by price, but by results, service and room design. Pay attention to this when setting prices. The most effective ways to attract customers are social media and online advertising. This method of attracting customers will bring you 5-7 people per day.
Be prepared that your laser hair removal studio will take a long time to start. However, once you build a client base within a month, your income will increase every month. Thus, the smallest studio can reach a stable income of 3000 euros and more in 3 months. Such a business pays off in the first six months.