A Service-Based Business’s Guide to Email Marketing

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7. Missing pre-header text

Pre-header text serves as a secondary subject line and it grabs a reader’s attention amongst other emails in a crowded inbox. If you’re not using pre-header text, add it to your emails now – It’s typically the first line of text found at the top of your email.

Below is a good example of using pre-header text:





8. Imagery gone wild

Images are an important component to any email. france phone number list We all know a picture is worth a thousand words. However, there’s no need to throw in a bunch of irrelevant images into an email. Any images should relate directly to the product, service or information the sender is trying to convey. Reference this article, which outlines the specifics of using images in emails.

9. A subject line that doesn’t align

Trying to trick a reader into opening an email with a subject line that doesn’t match the content of the email is just plain shady. Readers will be more hesitant to open any emails from that sender in the future. And, this kind of trickery is against the CAN-SPAM law, the Canadian CASL law and European laws, so just don’t do it.

P.S. Don’t USE ALL CAPS in a subject line either. It looks like you’re shouting. Highlighting one important word with all caps can be very attention-getting though, so don’t rule this technique out completely.

10. One big block of text