Top 3 Customer Retention Strategies During a Crisis

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metoc15411
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Top 3 Customer Retention Strategies During a Crisis

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The trend towards digital business and commerce will continue, and customers will expect to be able to shop, connect and engage with their preferred businesses digitally long after we put away our masks for good.

Investing in building your business in the digital community now will ensure your success in both the short and long term. Building relationships with customers increases brand loyalty and leaves you with a happy customer, and it’s a win-win situation.

Not sure where to start? Paige suggests contributing to existing community forums and social groups. “Instead of trying to start your own blog or newsletter, try regularly contributing to existing well-trafficked blogs in your industry or newsletters from like-minded organizations that reach the same target audience as you. Make sure you include your URL or contact information so they can find you and get in touch.”

You may also want to consider starting a customer referral program that will attract new customers and increase loyalty, as well as increase retention rates for existing customers.

Customer Retention in the Digital Age
For many businesses, the transition to virtual how does telemarketing work? engagement comes with a learning curve. New normals mean new customer satisfaction metrics, new ways to think about retention and churn rates, and new strategies for building community and delivering great customer service.

A strong digital strategy will help your business improve customer retention and better prepare you for the twists and turns of tomorrow.

To learn more about customer retention and business strategy, check out these Platforms articles:
Digital Marketing Strategies for Small Business Owners
Keep Your Customers Engaged With a Killer Social Media Live Streaming Strategy

Research Methodology

* Results are based on a Platforms Digital Transformation survey of 503 small business leaders, defined as presidents/vice presidents, senior executives, or owners/founders of U.S. companies with two to 250 employees in March 2020.

Looking for customer relationship management software? Check out Platforms' list of the best customer relationship management software solutions .
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