Use the word “you”
Posted: Sun Jan 19, 2025 4:13 am
When you can, refer to customers as “you” in your subject lines. It gives the email a friendly, more conversational tone. Plus, it forces you to focus on customer benefits. For example, a subject line that reads, “Are you ready for the most relaxing spa day?” is friendly and geared toward the customer. In comparison, a subject line that reads, “We’re offering spa packages” isn’t inviting or customer-centered.
Here are some other email subject lines using some of these tips to inspire you:
1. Neiman Marcus: Up to 65% off! Midday Dash
2. Anthropologie: Twirl alert! 20% off all dresses
3. Victoria’s Secret: Ends tomorrow! Free ship + returns belgium phone number list on swim
4. Destination Maternity: Stop wasting time at the store, try this new app
5. PLNDR: Tonight Only! Take An Extra 35% Off Must-Have Tees.
6. #InstaKors: Have You Tried It Yet?
7. Nike: Two Days Only: Save an Extra 20%
8. Brooks Brothers: Open an account and save 25%
9. Rebox: Want the perfect movie to watch with your Valentine?
10. Mixbook: New themes you’ll love
For more subject line inspiration, check out this list of 50 All-Time Great Retail Subject Lines.
Kylie Jane Wakefield is a freelance writer and content creator in Los Angeles. She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles.
Here are some other email subject lines using some of these tips to inspire you:
1. Neiman Marcus: Up to 65% off! Midday Dash
2. Anthropologie: Twirl alert! 20% off all dresses
3. Victoria’s Secret: Ends tomorrow! Free ship + returns belgium phone number list on swim
4. Destination Maternity: Stop wasting time at the store, try this new app
5. PLNDR: Tonight Only! Take An Extra 35% Off Must-Have Tees.
6. #InstaKors: Have You Tried It Yet?
7. Nike: Two Days Only: Save an Extra 20%
8. Brooks Brothers: Open an account and save 25%
9. Rebox: Want the perfect movie to watch with your Valentine?
10. Mixbook: New themes you’ll love
For more subject line inspiration, check out this list of 50 All-Time Great Retail Subject Lines.
Kylie Jane Wakefield is a freelance writer and content creator in Los Angeles. She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles.