Use the word “you”

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When you can, refer to customers as “you” in your subject lines. It gives the email a friendly, more conversational tone. Plus, it forces you to focus on customer benefits. For example, a subject line that reads, “Are you ready for the most relaxing spa day?” is friendly and geared toward the customer. In comparison, a subject line that reads, “We’re offering spa packages” isn’t inviting or customer-centered.

Here are some other email subject lines using some of these tips to inspire you:

1. Neiman Marcus: Up to 65% off! Midday Dash
2. Anthropologie: Twirl alert! 20% off all dresses
3. Victoria’s Secret: Ends tomorrow! Free ship + returns belgium phone number list on swim
4. Destination Maternity: Stop wasting time at the store, try this new app
5. PLNDR: Tonight Only! Take An Extra 35% Off Must-Have Tees.
6. #InstaKors: Have You Tried It Yet?
7. Nike: Two Days Only: Save an Extra 20%
8. Brooks Brothers: Open an account and save 25%
9. Rebox: Want the perfect movie to watch with your Valentine?
10. Mixbook: New themes you’ll love

For more subject line inspiration, check out this list of 50 All-Time Great Retail Subject Lines.

Kylie Jane Wakefield is a freelance writer and content creator in Los Angeles. She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles.