specifying acceptable and unacceptable marketing strategies

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We have established that some affiliates may engage in questionable marketing practices, despite your efforts to vet them at the application stage. However, it is also possible that you simply have not made your rules clear enough.

When you start your program, you'll want to greece business email list create clear rules about acceptable and unacceptable practices. For example, some companies prohibit their affiliates from bidding on certain branded keywords in Google AdWords .

Consider including a list of permitted promotional activities in your membership terms and prohibiting everything else. This will help you avoid the risk of your partners using techniques you are not familiar with and keep your reputation sparkling clean.

6. Not treating your affiliates as business partners
Affiliate partnerships are business relationships, so you'll want to treat them as such. While it's your responsibility to set rules to ensure affiliates don't damage your brand's reputation, you'll also want to allow for some flexibility and avoid treating them like employees.

For starters, you should consider allowing flexible marketing techniques (within the limitations set out above). You should also avoid creating too many rules and generally being too strict. The goal is to create and maintain strong working relationships with your affiliates.