Franchise – the right to operate under another brand. Franchising car washes is a common and quite effective solution. You will have to pay for the use of the brand, but you will receive a ready-made development strategy and a well-developed brand.
How much does it cost to open a self-service car wash franchise:
From 8,000 euros. There are few such franchises and they are focused on the most economical customers;
from 15,000 euros - promising.
A mobile car wash franchise can be purchased for up to 8,000 euros.
Ready business
Buying a ready-made business is a great solution for experienced entrepreneurs. On the one hand, it is simpler, but on the other hand, you need to understand well why you are selling.
Ideal scenario: The business is thriving, but the owner is bored. More realistic scenario: There are problems that the previous owner cannot or does not want to address: few customers, outdated equipment, or a damaged reputation.
You can buy a car wash for 100,000 -150,000 euros - this is a standard price in a big city. There are also offers from 15,000 euros, but they should be considered very carefully. At such a price - either a forced quick sale, or something is wrong with the business.
You should invest in a ready-made business so that it immediately brings profit. And to make it easier to earn money, install an online cash register in your car wash.
Business plan for opening a car wash
A business plan is a detailed step-by-step strategy with all the costs. You can find a ready-made template and replace it with actual numbers.
A car wash business plan should include:
Product description. For example, “low-cost self-service car wash for six stations” or “high-end car wash for four stations with a waiting room.” Here, also briefly describe whether you have competitors, how you plan to overtake them, and what your development prospects are (for example, pay for yourself in a year, and open a franchise in two years);
Detailed market analysis. Describe everything you have learned about your competitors: their target audience, number of branches, traffic, ratings and reviews;
Target audience. We discussed this earlier: a frugal taxi driver, a tired driver, and an experienced truck driver all have different priorities. Focus on a broad spectrum, but don’t forget your target audience.
Production plan. First, calculate the one-time costs:
Initially, calculate the exact costs of renting a place, designing and approving it;
utilities, paving, plumbing and drainage equipment;
equipment costs and installation;
purchase of automotive chemicals, tools;
advertising and promotion costs.
In the next table, list your regular (monthly) expenses:
site rental;
utility bills;
employee salaries;
purchase of car chemicals (based on average consumption);
box maintenance;
loan or loan repayment.
Subtract the cost of each service from your expenses. This will be your lower price limit, below which the car wash will become unprofitable.
Financial plan . here: how much of your own money to invest, how much to borrow, what the profit is focused on. From the numbers, derive the expected monthly income and payback period.
Promotion plan . The best advertising is word of mouth. However, reputation some important things about chinese overseas data alone is not enough. Use inexpensive advertising channels with good coverage:
outdoor advertising: billboards, signboards;
advertising on social networks: launch a target group where you will publish information about discounts, savings promotions and short thematic articles;
advertisements in the nearest store or shopping center;
partnership programs: mutually recommend each other a local car service, tire shop or gas station.
You can approach a bank or investors with a business plan. Accurate calculations will convince them that the idea is profitable, or show that it needs to be improved. A business plan will be useful in any case, because in order to successfully develop a business, you need to calculate everything down to the smallest detail.
The peak seasons for car wash services are spring and fall. It takes about six months to set up. Check out the website and define your strategy now.
Requirements for a car wash site
Choosing a location for a car wash is one of the keys to opening a successful car wash.
What is important when choosing a site:
you should look for industrial land;
you can buy or rent a plot of land, including from the municipality;
make sure that the premises are connected to water supply, sewage, heating networks or gas, if you plan to install warm posts.
What is the optimal area? It is believed that 1000 square meters is enough to install a room for six posts.
Do you need a car wash that big? One of the biggest costs of starting a business is the cost of the premises, utilities and construction, not the cost of the washing equipment. Therefore, the cost of a four-car wash or a six-car wash is not much different.
Location selection. The higher the throughput, accessibility for drivers, and convenience of the location, the greater the likelihood of the project being profitable.
What will play into your hands:
first row to the road, busy intersections and high traffic intensity neighborhood;
proximity to population centers: shopping centers, parking lots, shops for drivers.
A car wash involves the use of chemicals, aggressive detergents, and the discharge of dirty water, so its opening is coordinated with environmental and architectural services.
When working with detergents, you need to pay close attention to the environment. The company owner installs cleaning equipment or organizes a recycling process. Harmful substances are vacuumed and disposed of by legally licensed services.
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