Observation An observation is simply making a reference to

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Associations are terrific because they: Are a great way to explain things. Help people remember things. Help people remember your brand. Humor Exercise 4 Play around with Associations Compile two lists, side by side. On one side, write 10 things related to your brand. On the other side, write 10 things you’re passionate about (that need not have anything to do with your brand).


Now play around with associations, seeing if you can make any items from the first list connect british student phone number list to items from the second list. Or draw lines to randomly connect items together to see what happens. Let loose. Have fun. Amend results as needed. If you can relate your brand to a passion, you’re going to be more easily remembered, related to, and even adored.


3. something that everyone is aware of. Perhaps you’re pointing out something that just happened, recapping an event, or referencing something that was previously said. You can transform those observations into something humorous by using what’s called the observation structure: Observation Emotion Justification Delivery The goal here is to determine what emotion you felt from the observation, along with your justification of that emotion.