Zero result. The "black hole" is devouring leads. And that's the brutal truth. The third force that is missing The very nature of content marketing means that you are not creating a funnel, but a huge whirlpool - and it draws people into communicating with your business. That is how good content marketing works. But you know what the problem is? 80% of the leads that are created through content marketing are very conditional leads.
For some reason, for some reason, at some point, they contact you, but they do not list of venezuela whatsapp phone numbers become your clients. Not in the near future, at least. The whole truth about leads generated by content marketing: they are ready to share emotions, thank you, clarify something over the phone, express their problems, ask for advice. But if they are picked up at that moment by the sales department, which works the way a sales department should work (it sells services), your leads are like being put under a "cold shower".
They instantly cool off. "Oh, my gosh! You are just like everyone else. We share our joy, our problems, our discoveries with you. And you give us a bad review." And this is said by business representatives, our target audience, and not some random visitors. And this is the bitter truth: KM is like a "black hole" in which most leads disappear. Only a handful of what you think are "quality" requests remain.
They sat and got to the bottom of it
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