Away from Excel spreadsheets and note apps: Top tips for SMEs to optimize their processes

[mouakter14]

More and more companies are relying on corporate influencers to get their company messages across to social networks in an authentic and widely-reaching way. But the strategy is not a sure-fire success - you can find out more about this and more in our Weekly PR blogger.

PR Blogger Weekly
Employees don’t just share and like for your company
In an interview with the trade magazine Pressesprecher, I go into more detail about why your own employees can be important communicators and recruiters for a company . Anyone who strategically uses the potential of selected #CorporateInfluencers can significantly improve their content distribution and, above all, the social media engagement of stakeholders. Employees usually don't do this on their own. They either kuwait telegram mobile phone number list don't have the time or the willingness to share it with friends on supposedly private social media channels.


Anyone who begs them as a social media manager or boss to please share and like the content of the corporate channel will at best receive embarrassed looks. How can HE ask that of me? That's not possible, many people think, and sometimes even take it as a reason to leave their company. On the other hand, it is much easier to win over some corporate influencers for this task if you credibly convey to them: We trust in your skills, give you enough time and let you do it. Then things will work out with the stakeholders. [Klaus]