The basic questions, those that seem obvious, but whose answers are not always the easiest to obtain:
Is he a man or a woman?
How old is he?
What is his family situation? Does he have any children?
Where does he live?
What is his level of education?
How much is his income?
Is your buyer persona more of a grasshopper or an ant?
What are his hobbies?
What newspapers or digital content does he read?
What social networks does he frequent?
Creating your buyer personas requires some thought. There croatia phone number libraryare no real standard questions; your experience will help you define them better.
It is also an approach that is built step by step. Each time you can collect usable data, it will complete the profile of your personas. This is an essential step in any inbound marketing strategy , because knowing who your target customers are and what their expectations are allows you to adapt your message and constantly evolve your offer.
Learn more about the importance of buyer personas.
Personas are very important for defining your SaaS customer targets, don't hesitate to do in-depth research, this will always unlock business and often value for your Software as a Service product.
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