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In this guide, we will show you all the marketing tools you need to best promote an e-commerce site. Here are the ingredients of a winning strategy! What is meant by ecommerce marketing The broad world of eCommerce marketing, or eCommerce digital marketing, includes all the activities of analysis and promotion of your online channel , in order to broaden the customer base – identifying leads and prospects – and increase the turnover generated. This first definition gathers an extremely diversified pool of possible actions to carry out, some examples are marketing automation activities , email marketing, website optimization from an SEO perspective and finally the whole world of eCommerce advertising .


Only by working in a parallel, but coordinated way, on these and belgium telegram data other fronts will it be possible to truly perceive the value of an omnichannel strategy for eCommerce. To do so, however, dedicated tools and resources are needed. Why Marketing is Important for Your Ecommerce Site Email marketing, marketing automation, SEO and SEA, couponing, social ads, landing pages, content marketing. Before getting to know all these activities in detail, let's try to understand why it is essential to allocate time and budget to them . While not underestimating the great changes that technology has brought with it, it is good to take a step back to the original definition of marketing.


Marketing, in the definition of Philip Kotler (1967) is "that social and managerial process aimed at satisfying needs and requirements through processes of creation and exchange of products and values. It is the art and science of identifying, creating and providing value to satisfy the needs of a reference market, making a profit." Marketing therefore places the consumer at the center. It sets itself the goal of understanding which is the reference market of the product/service offered and which are the needs that the good is intended to satisfy. 5 Benefits for Your Online Store But what is the concrete impact of ecommerce marketing? We can identify 5 main benefits: Build customer loyalty : customers will be able to recognize your brand compared to competitors, they will not only be buyers of a potentially replaceable product but will be able to recognize themselves in the values ​​that the company wants to tell; Optimize advertising investments : analytical marketing activity will help you to know in detail the target of your current and potential customers, this – in the digital world in particular – can translate into a high level of personalization of communication and the ways in which you invest in advertising.