Social walls as a marketing tool

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Social media communication is live communication. For this reason, so-called social walls have become established at events. On these walls, all current social media posts are displayed in real time with the appropriate hashtag for the event. This encourages interaction between participants and offers the audience the opportunity to exchange ideas. This means that social media is not only used in the preparation and follow-up, but also during the event.


The use of social walls has now gone beyond events and i s increasingly iran telegram mobile phone number listsupporting other marketing activities. A good example is the social wall of the Mercedes-Benz Museum in Stuttgart. All posts by visitors who use the hashtag #mercedesbenzmuseum end up on the wall and show their personal impressions of the museum. The inclusion of content created by a company AND its followers appears authentic and helps to attract potential new visitors. It can also significantly increase the time spent on a website.


Social walls for visual storytelling
It is particularly useful for brands or companies whose content is focused on visual content to use followers' posts and reactions to their advantage. Many tourist destinations, such as East Tyrol, have also recognized this added value. With the tag @osttirolbergtirol or the hashtag #myosttirol, all posts end up on the social wall of the destination website . Another example is the city of Regensburg, which uses the hashtags #regensburgcity or #regensburglovers to bring together posts from visitors and locals on its social wall . In contrast to social walls at events, these areas mainly work with images. Here, too, images have a higher interaction rate than purely textual posts.