Now this is a massive opportunity that I think a lot of sites have been sleeping on. It's been out for about three years now, and the sites that are taking it seriously, I've seen quite a few recently that are now getting more traffic from Google Discover than they are from organic. What is Google Discover? So hopefully that gives you some kind of idea of what you're missing out on. But in case you have been sort of living under a rock, completely oblivious to this, this is what Google Discover is.
Hand-drawn image of the Google Discover list. This is what it looks like. So basically, italy consumer mobile number list if you open up the Google app on Android or on iOS, you'll see, yes, there's a search bar that you normally expect with Google, but there's also, if you scroll down, by default at least, there's this list of recommended articles, very heavily personalized. You can sort of scroll infinitely. They're based on your interests and sort of what Google has seen you searching for and looking for in the past basically.
They're all articles. This isn't e-commerce or something like that for the most part. How to be featured Now I'm going to talk a little bit about what you need to do to be featured here. Indexing, at the basic level, works the same as regular Google organic. There's no sort of special process like you might see with Google News or something like that. But there are a few hard requirements that you're going to need, and there's also a few sort of myths that I'm going to talk about.
1. that I've seen completely ubiquitously is schema markup. So in my own Google Discover feed, everything that I've seen recommended to me is either marked up as schema in an article or schema in a news article. When I've looked at the analytics of sites I have access to and what they're getting featured in Google Discover, it's the same. It's all either article or news article markup.
Schema markup Now the first big hard requirement
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