Social media gives a new dimension to public opinion

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One that is much larger than traditional media such as newspapers/magazines – so any missteps by companies are quickly made public on digital platforms worldwide. Therefore, companies must remain aware of external perceptions surrounding their actions at all times. Purchasing behavior Consumer buying behavior can have a profound effect on a company’s success.


Consumer preferences and priorities are constantly changing, so understanding their behavior dentist phone number list and motivations is essential for companies to anticipate customer needs and make good decisions. Consumer behavior is strongly influenced by social factors such as culture, reference groups, family life cycle, lifestyle and personal values. People are also more selective about spending money due to rising prices and lower income levels. Companies need to understand these perspectives in order to meet customer demand for products or services that provide value for their investment.


To gain insight into purchasing behavior, marketers conduct market research studies, including surveys and focus groups that examine consumer demographics (e.g., age, gender), psychographics (e.g., interests, attitudes), lifestyles (values), and purchasing patterns (frequency and time of day). This information provides valuable data on what customers expect from companies in terms of quality, convenience or service offering; how they prefer to shop; where they like to buy; how much they are willing to spend; what influences their decision-making process; etc.