If you have an industrial company or an SME and you want to give it an innovative and effective twist when offering your products and services, that is when you should know and use WhatsApp Business , the messaging application par excellence and now also the ideal communication tool for your company in its business version .
What is WhatsApp Business?
WhatsApp Business is an application to streamline your sales and experiences with your customers, covering a wide range of possibilities in the industrial sector . WhatsApp Business can be downloaded from the Google Play store for Android and the Apple App Store for free and allows you to more easily expose your products and services to your customers, thus generating active communication and a satisfactory customer service experience.
You can also create your own catalogs, personalized quick response messages, indonesia email list automatic messages and labels to organize your contact database and/or chats within the WhatsApp Business application itself .
What is the difference between WhatsApp and WhatsApp Business?
As we all know, WhatsApp is an instant messaging application that is used in our daily lives to communicate with our friends, family and sometimes to make certain sales . That is why the creator of Facebook, Mark Zuckerberg, has thought of those entrepreneurs, industrial companies and SMEs and has created WhatsApp Business , in order to create a specialized platform for those who want to work with the application in a professional environment.
The most visible difference we have is the logo, since we can see that the silhouette is the same, but the content inside changes, WhatsApp Business has a “B” differentiating it from the normal WhatsApp .
The second aspect is the installation, since in WhatsApp we usually change the name every time we want, but in the WhatsApp Business application , this is not possible. Being a business mobile phone application, it allows you to put the name of your company only once and without the option of modifying it later, therefore, you must make sure to write it correctly in order to avoid problems.
Another key difference for your business is information, as WhatsApp Business allows you to share all the information about your company such as a brief description of it, working hours, location, website link and your personalized catalogs.
Messaging has been a key point for a better customer experience, with WhatsApp Business you can write:
Welcome messages: Automated message when you are a customer writing to us for the first time.
Out of Office Messages: Automated message when a customer writes to us outside of business hours.
Quick response messages: Automated message when a customer has questions about a product or service. This is very useful in the case of frequently asked questions, as it saves you time and loss of potential customers.
And finally, labels, which allow us to organize chats and groups according to our preferences. In the case of an industrial company , which has a wide variety of products and many partners involved, WhatsApp Business would be perfect for keeping everything under control.
Advantages of using WhatsApp Business
More professional company profile: For any company, having this application will be a positive point and a huge leap in quality, thus leaving your brand with a good positioning of professionalism and modernity.
Improve your customer experience: With the help of WhatsApp Business, you will have a more personalized and automated way that will allow you to achieve rewarding communication, leaving a good experience.
Streamline sales: The button that can be added to your website directing the customer to a conversation via WhatsApp Business allows for faster sales.
Optimize waiting time: The automated messaging method offered by WhatsApp Business means that the time the customer has to wait for a response is shorter than with any other communication method, thanks to the frequency and speed with which pre-recorded and personalized messages are sent.
It facilitates communication between users and companies: This application, in addition to being free, is easy to download and use, therefore, 80% of users would prefer this method to accommodate their purchases, since it also has message notifications, that is, you can update and automate the messages that will be sent to your customers, whether they are new updates, shipping statuses, new products, etc.
Broader segmentation: As we already know, WhatsApp is a very well-known application and WhatsApp Business is becoming so too, it already has more than 2 billion active users per month, which allows us to reach a much broader target audience.
Innovative marketing strategy: In industrial marketing you always have to be innovating with actions and content, and WhatsApp Business is a modern and updated application that will achieve this goal with you, making you more connected, closer and more aware of the needs of your customers.
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