Marketing calendars are built in prime time for smarter and more creative campaigns

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Marketing calendars are built in prime time for smarter and more creative campaigns. It gives you time to plan the number and expertise of each project workforce you need. Apart from that, you can also consider whether you need additional support staff such as hiring and sending products to influencers. A marketing calendar also provides creative space for planning time-consuming collaborations. Most importantly, taking the time to create a marketing calendar will allow you to think about the types of campaigns and strategies that will cut through the noise.


Shama Hyder, CEO and founder of Zen Media, tweeted , “With the average consumer interacting with over 1,500 marketing messages per day, it’s not enough to post an ad and hope potential customers see it.” How do syria business email list you set goals for a marketing calendar? Start the process of creating a marketing calendar with a specific set of end goals. What exactly, as a business, are you trying to achieve? Alex Greifeld , an e-Commerce expert who has worked in the industry since 2011, recommends starting with the big picture rather than the tactical.


Basically, decide what dish you want to make for dinner instead of starting at step three, which is preparing the recipe. “Many digital marketers and e-commerce practitioners skip straight from vague objectives to tactics. We start the year with sales targets and then write down a list of optimizations or new technologies that we think will get us there,” Alex writes in the No Best Practices newsletter . “A general rule—if your strategy can be applied and replaced by any business, it’s not really a strategy.