The Moz crawler is a great tool to help you

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These could be 404 errors, duplicate content, and website speed performance. 404 errors affect the crawlability of your site as well as the user experience as they're actually going through your content. Duplicate content errors can be as major as having two full instances of your website available to crawl as well as something as small as just having a blog post posted twice on your website. Big or small, though, it's really important to have unique content throughout your entire site.

Site speed and Core Web Vitals are important to both SEO and the user experience. greece consumer mobile number list Work with your web developer to minimize the scripts used on the site, optimize your images, and really just clean up the code. Once your main crawler issues have been addressed, you can start looking at creating well-optimized title tags and meta descriptions. Make sure these are written for the user and not the search engines. A title tag isn't going to make a difference in your position on Google, but it could make a difference in somebody clicking on your posting versus a competitor.

improve the health of your site. It provides an organized breakdown of all the issues your site might be having as well as tips on how to remedy those issues. Keyword research Now that your site is in tip-top shape, the next step is to move and do keyword research. When doing SEO for B2B companies, it's important to remember that the customer's journey is so much longer than in B2C.