Write a script + technical requirements

[khatunhumaira]

There is no magic recipe for making a successful video, and there are certainly dozens of videos that have gone viral spontaneously, without any preparation beforehand. Usually, however, it is better to take a pen and paper and sit down to think. In fact, it is necessary to plan the video in detail: dialogues, shots, duration... The more everything is measured, the less room there will be for the unexpected, and this means saving time and money.

You also need to think about the technical requirements you will need . Recording equipment, cameras, microphones, a speaker to record a voiceover ? Keep all of this in mind to improve the quality of the video . Remember though that most of us watch videos on our cell phones these days, and the image quality doesn't need to be that high on this device, so if you have limited resources but still want to try, you can focus on the creative part and record it as you can! If the idea is good you can reach your audience anyway.



Think about the distribution channels
As we said before, a video today can be broadcast on different channels. Social networks are the main ones. The video platform par excellence is Youtube , with over 2 billion active users according to 2020 data. Videos of about 3 minutes are the wallis and futuna islands email list most popular on this platform and the most active age group is between 16 and 35 years old. In fact, older people prefer television.

Facebook , on the other hand, rewards even shorter videos: those that last between 21 and 44 seconds are the most popular. Betting on Facebook means knowing that native videos uploaded directly to Facebook are successful and are much more likely to go viral than those shared on YouTube. In addition, it is useful to underline that videos are shared more than any other type of format, so their viral potential on Facebook is enormous.

Finally, Instagram has enabled the Instagram TV option to upload videos longer than a minute. This gives us more flexibility, but the true essence of Instagram is its 15-second stories where, if you can condense your message and make it very attractive, success is guaranteed.



Video and SEO go hand in hand: Optimize your videos
SEO is an indispensable part of content marketing and this includes videos, not just written texts. It is important to research keywords related to the topic of your video, find the terms, hashtags, etc. with which people search for content similar to what the company wants to share and incorporate them into the piece you are preparing. Other necessary factors are the URL and meta description , when necessary.