How to Measure Social Media ROI for Business

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It All Depends on Your Goal
Every business has its own set of goals that make its definition of ROI different. Every business must clearly define its goals before launching any 360° social media marketing campaign. What are your goals? Some ideas include:

Short-term sales

Make existing customers loyal

Brand awareness

Improve digital positioning

Stimulate word-of-mouth

Inform about news, promotions and other aspects of the company

How to calculate social media ROI?

Examining the detailed metrics of your social media campaigns will help you understand the reach of your actions and the ROI achieved. As a result, the success of your social marketing:


Measuring Social Media Together and Separately
Each social network has its strengths. Evaluate each campaign frequently to find out aruba email list which social network is helping you achieve your sales and marketing goals.

Follow the visitor's path until they become a customer

Social media helps drive traffic to your site, but what we're really looking for is conversion . Are your visitors becoming real customers ?

Sales cycle analysis and monitoring
See how long it takes for a social media opportunity to enter the sales cycle . Understanding the process and knowing which social campaign and content is helping is the key to achieving higher conversion rates.

Track your social media traffic
Explore how users behave on your social networks : where they log in from, when, how long they stay on your profile, what type of content generates the most traffic, etc.