SMART objectives and indicators are a mnemonic for defining the most appropriate objectives to complete and succeed in a project.
These objectives must be clear and easily understandable for all those involved. This helps to accelerate the completion of the project and improve its chances of success.
SMART objectives should be set after having clearly defined the scope of the project. Without this, they will be difficult to achieve.
It is also a way to measure the phases and results of a project. This principle applies to management, marketing, human resources management and project management, among others.
SMART Objectives Criteria
SMART stands for specific , measurable , achievable , relevant and algeria phone number library time-bound . Let’s develop these 5 criteria/indicators one by one!
S for Specific
When setting a smart goal , it must be specific, that is, clearly defined. The more specific you are, the better you will be able to put in the effort needed to achieve it.
Admittedly, it is difficult to start and finish when the goals are vague. For example, "increase traffic to our site" is not at all concrete. The means used may be insufficient or excessive without clear objectives.
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