This directly translates into higher conversion rates. Access via: Acquisition ® Pipeline 5. Cost Per Acquisition Arguably the best metric for measuring return on investment, Cost Per Acquisition (CPA) gives you an idea indonesia mobile phone numbers database of how much each action costs. You can get a complete picture of the cost of data-driven clicks as well as indirect clicks to your website. Google Analytics lets you customize cost-per-acquisition metrics to suit your internal and external sources. For competitive markets, cost per conversion is typically higher because clicks become more expensive as demand increases.
Accessed via: Conversations 6. Affinity and Behavior With Google Analytics affinity metrics, you can now determine what your audience likes or dislikes. So using affinity metrics to create better ads that appeal to your buyer personas will be a piece of cake. Once you understand your target audience's buying and browsing patterns, you can build more effective advertising and promotional strategies. Behaviors, on the other hand, dig into more important details about your target audience.
