Oh internal marketing It is the most complete digital marketing strategy. The results obtained by integrating all the tools can be felt in practice. It is very common to hear some considerations regarding digital tools that are not real, such as:
oh spam email doesn't work; the results are bad;
Blog Not for business, it's just for B2C;
My sitio is great, no need to reply;
SEO doesn't work ;
Google Ads is only for those who have money;
I don't know what to do with people who like my Facebook page ; or no one likes my posts;
oh Instagram doesn't give results;
I don't use LinkedIn , almost no access.
Well, all of these tools work very well. There are best practices for them, but most importantly, there is the right way to use them. They all have their pros and cons, but we can safely say that they work even better for internal marketing .
Below is an overview of each tool with some tips:
Spam mail
Oh, correo de propaganda is still the best tool for connecting with customers or business to consumer database prospects. If you think that buying a mailing list and sending it to this list several times will surely fail.
First of all, because buying real estate can be a pain. After all, you don't have the authorization of these people to send emails and you could fall into a trap or lista negra because of that.
The best way is to build your own list, either by registering on the website or on social media, for example. The important thing is to acquire this data in a legitimate way. After all, anyone interested in your product/service will be interested in receiving your information.
In the context of internal marketing , email marketing has its place in the spotlight. It is he who, after converting visitors into dirige , will be responsible for carrying out the nurturing flow , until this potential customer becomes a customer.
To give you an idea, when mercadotecnia interna is used correctly, open rates are over 20%.
Corporate blogs
Corporate blogs are a great tool for building authority, whether in B2B or B2C. Sharing relevant content attracts an audience to the blog and, consequently, to your website. A well-written article helps with SEO and can also help with lead generation.
In inbound marketing, a blog is a must. It will be responsible for building the relationship with you and making your audience come back.
In addition, a blog will help your company rank well in search engines. It is essential to be present in the top positions, both on Google and Yahoo. And this will only be possible if you have a fully functioning one.
Responsive websites
I still see a lot of resistance from some clients when it comes to redoing their website. If the website is not responsive, it will not be attractive for organic searches. Since April 2015, Google changed the rules and, prioritizing the growing trends of adaptation to the mobile world, it started to consider responsiveness as crucial in searches. So, let's think about this when analyzing your website.
It's amazing that we still talk about this topic, but it's a reality that still exists. Around 75% of traffic comes from mobile devices. If you don't have a responsive website, you won't get results.
SEO and Google Ads (Google Adwords)
I have seen many clients looking for me because their Google Ads campaign is getting expensive. Have you heard of optimization? Or quality score? It is completely related to some key points of the campaign, such as the wording of the ad and its relevance to their website.
And yes, with the texts on your website, that is, with the good use of On-Page SEO. It is possible that your campaign will have a much lower cost per click (CPC) than it currently has. And you will be able to spend much less on your Adwords campaign.
SEO strategy added to Google Adwords is nothing more than SIN (Search Engine Marketing). In internal marketing , both go together. In fact, in any digital marketing strategy both should go hand in hand. But if you don't have a good keyword planning, which should be aligned with your blog, you won't get very far.
Facebook
Facebook is a great relationship tool. And it generates traffic and leads. If used correctly, it can generate a good demand for visits to your website and blog.
I see a lot of Facebook pages being managed passively, not actively. So, every time your audience speaks, make sure you respond. Respond, engage. This audience could become regular visitors to your website/blog and turn into a major potential customer.
In terms of a drop in organic reach, think about boosting Facebook ad strategies. But have an integrated strategy with the other tools we mentioned here. After all, this is the spirit of inbound marketing.
LinkedIn
Linkedin already has more than 500 million users worldwide. In Brazil, this figure has already reached 25 million, which demonstrates the weight of an extremely focused social network. I don't need to say much here, since 94% of recruitment companies use the tool. If your company works with B2B, Linkedin must be included in your strategy.
These are some tips on the tools mentioned above. There are others, each with its own characteristics.
Now imagine the potential of all of them when used together, for the same purpose, targeting the same place. That’s the plan. To create a sales funnel that generates visits and leads, mercadotecnia interna used all of the tools mentioned (and a few more) in an orderly fashion and within an integrated plan, which revolves around content.
In all simulations and comparisons of using these tools separately and together, the results were always much better when we used them together, using what each has to offer and respecting the inherent characteristics of each.
Instagram
Focused on mobile devices, Instagram is the social network that has grown the most in recent years. With the Stories feature, the network grew both abroad and in Brazil and became essential to boost results. Another very interesting feature is Instagram Shopping, which allows you to insert product sales links directly from posts.
To give you an idea, Instagram already occupies the fourth position in the ranking of social networks in Brazil, which demonstrates its importance in today's digital marketing.
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