Find out what gets costumers to click your CTA buttons

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But before you start testing, make sure that all variations follow best practices. That means you’re using contrasting colors for the text and background, the language is action-oriented and the copy is legible. Your tests will be more effective and provide you with more helpful results when you use two strong variations.

Landing pages
Landing pages are so powerful because they focus the visitor’s attention on a single task. Trying to get more newsletter sign-ups? You can create a landing page specifically designed and optimized to collect email addresses. Want to introduce your customers to a new product or service? Build a landing page that describes why this new offering is so great.

A/B testing your landing page design and copy can help you eliminate engineer database any distracting content or formatting that prevents visitors from converting or performing the desired action. You should test images, headlines, and CTA copy and color — just as you would with your email messages. But you’ll also want to consider the placement of your lead capture form and whether you should include testimonials or social proof in the form of online reviews and media endorsements.

The key thing to remember about A/B tests
When running any type of A/B test, remember to alter only one variable at a time. This way you can be sure that your results are conclusive, and you can easily track the source of any changes. After you’ve identified your winning variation, don’t stop there. Keep running tests, so you can continue to improve your marketing strategy and the way you communicate with customers.