Use Only Large Images in Your Mailings

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Brand continuity is essential! The sender’s identity should be clear to the receivers, even without a logo or name. From the instant readers see the subject line, they should be able to tell that the images, text, content, and message belong to you.

You should make sure the following elements of a newsletter are always true to your brand:

Typefaces and typography
Templates
Colors
Formats
the size of the image
size of the banner
Illustrations
Keeping up with newsletters can assist your brand in sticking in the readers’ minds and provide them with trustworthy and entertaining information!

DO Apply CSS Properly
It mostly pertains to the backend of your email template design, but it’s unquestionably a crucial step. One thing all of the main email clients have in common is that they are all browser-based platforms, including Gmail, Hotmail, Yahoo!, and others. Now, unless marketers employ inline CSS code, these browser-based systems eliminate tags like DOCTYPE, BODY, and HEAD that cause display difficulties in emails. Because of this, marketers who develop complete CSS codes may reduce the danger of this design.

Dividing Content
Segmenting the material may give the newsletter a hierarchy and structure that improves readability and interactivity. When it comes to marketing, a large, appealing picture might be the best since sliced bread. However, there are situations when segmenting your email content is a safer and more attractive tactic.

Be Careful When Using Videos
Since video in email is still in its infancy, most email applications need help to display it properly. In reality, most email clients don’t, by default, allow you to watch rich media. Thus your video could not be viewable. Instead, screen capture your movie and insert the familiar white “Play” triangle that appears at the start of videos. Then you may attach that picture to your email and link it to a website with the video embedded in it.

Do Think About Employing Links Using URL Shorteners
Because links in HTML email versions are hidden behind anchor text, URL-shortening solutions may appear important in email marketing campaigns. However, the URL displays a lengthy chain of parentheses and other special characters in plain-text email versions, particularly when the link is extremely long. Shortening technologies like bit.ly will promote your URLs more specifically in such circumstances.

Don’ts in Email Template Design:
Many viewers need to avoid burying the lead in their email marketing. A reaction from the reader is desired from email marketing to encourage engagement and conversion. Make it simple to discover your CTA in the email. Make it stand out by using aesthetically appealing features, and most importantly, be detailed! Not to “call immediately” or “contact a salesman,” please. Tell them what you want them to do instead.

Don’t: Constantly Alter Your Templates!
While we hate the idea of suppressing creativity, in the case of emails and newsletters, sticking with what works is sometimes the best course of action. It is unquestionably the case when using templates consistently.

When it comes to templates, attempting to recreate the wheel leads to confusion and lost opportunity for achieving KPIs. Overly ambitious email design may also be confusing and often goes against maintaining your aesthetics. The same goes for branding considerations.

Of course, the intention here is not to hide your creative freedom! Instead, consider being creative while working within the constant parameters of your templates. Speeding your process will save time and enhance that crucial brand consistency.

Don’t Underestimate the Value of Alternative Texts
Some of us understand the use of picture alt-texts and their role in assisting search engines in understanding the images on your website. When photos don’t load in recipients’ inboxes, they aid readers in determining which images are used in emails. Alt messages are used for a variety of reasons outside SEO, however.

On Mobile, Don’t Block Desktop Information
It shouldn’t be a surprise when we discuss making your email design mobile-friendly. Burying the email’s content for the desktop version while it is utilized on a mobile phone screen is one of the worst things you can do to your car owner database template design. Think about it: if someone sends an email with concealed material, the receiver will no longer be able to see it, making the email seem broken.

Recall to Include a Plain Text Version
No matter how captivating and eye-catching your HTML email design may be, always include a plain text version of your email message. You should also transmit your information in an alternate plain text version since certain email clients or third-party email programs may not allow displaying email messages created in HTML.

Ensure the text-only version mirrors the original email message before distributing an alternate text-only version of your email copy. There should be no distinctions between the two texts if you want to prevent communication issues.

Avoid Using HTML Elements in Bullet Points
Although attractive bullet points may improve the email text’s appearance, marketers should use HTML bullets sparingly. If loaded incorrectly, bullet points might look like strange special characters. It is preferable to use plain text alternatives like asterisks (*), dashes (-), or other characters that make the bullet points stand out without causing any display issues in email messages instead of HTML bullet points.